Active Travel Directions

Back in 2006, Sustrans published a leaflet titled How to produce active travel directions for your visitors and staff.  It doesn’t seem to be on their website anymore (at least not that I can find) but I don’t know why because it’s useful and it can still be found here.

Anyway, quoting from the leaflet, the general idea is that you should:

Start with the assumption that people should not have to use a car to get to your

premises; [...]

Lay out your travel guidance in the healthiest order – start with walking and

cycling, then public transport (because there is usually a walk at each end of the

journey) and finally car travel. Of course some people will need to drive, but put

information about driving and parking last, so that the healthier ways to travel are

most prominent.

As a rule of thumb, a distance of about two miles is walkable for many people and

up to about five miles is reasonable to cycle.”

Now a common grumble amongst active travel advocates is that plenty of lip service is paid to the importance of walking and cycling but that’s where it stops: mere fine words without the buttered parsnips of effective infrastructure. I’d agree, of course of course of course, but a lot of the time we don’t even get the lip service. And that really grates – either they can’t even be bothered to mouth the words – or, more likely and even worse – they don’t even know that they are supposed to be paying lip service. And, if the message hasn’t yet got out to all well-meaning-liberal-arty-sustainability-greeny folks, then that means the whole active travel agenda has just failed, failed, failed.

So what has got this stirred up for me? Every so often – genuinely, not looking for things to get worked up about, not even thinking about active travel, with quite other of my many projects in mind – I look up the web for interesting places and interesting short courses. And, if anything catches my fancy, I look at the “how to find us” page to see if it’s practical to get there by public transport.

I found an interesting place recently, in the Cotwolds, so not too far from Bristol. Their website categorises their courses into: Arts, Sustainability, Spirituality and Wellbeing. Great – and I’m not saying that in a mocking tone – it looks a lovely place. These definitely count as well-meaning-liberal-arty-sustainability-greeny folks. There was a wood-carving course that looked an interesting way to spend a weekend. So I went to the “how to find us” page. Which consists of :

96 words on “driving” including an invitation to “contact us if you would like more detailed instructions”

62 words on “by plane” (It’s also a conference venue, so not quite as bonkers as it looks. I’ve written at tedious length about flying elsewhere.).

Sandwiched in between these two are 26 words on “By train”

And that’s it. But it is actually worse than that. Here is the whole of the “By train” section:

If coming by train, take a taxi from the Stroud train station (max. 2 miles). For hiking enthusiasts, it takes approximately half an hour by foot!

WHAT? It’s only two effing miles from the station. Have they heard of bicycles? Maybe it’s on a gigantic hill? Who knows? So bloody TELL ME. Yes, I can read a map – but then so can your driving friends you’re so eager to help. Is it in a bus desert, or have they merely not bothered to find out? And And And …. what the hell is that exclamation mark about? Two miles is not a flaming “hike”. It does not require “enthusiasm”. It’s the distance I sometimes walk to the main station in Bristol – and really it’s not that unusual, if you bother to ask.

Yes, I know this was intended to be cheerful and humorous in tone, but it completely misses the mark. It seems to say the author thinks that choosing to walk for half an hour is kind of weird.

So did I write to them?

Yes of course I did. And I wrote as politely and non-preachily as I know how, I cited some research without being too academic about it and I explained how active travel slots into the sustainability agenda. And of course I had no reply. TL;DR for one thing. Or my email is languishing in their spam folder – I sent the sustrans leaflet as an attachment, when I should have linked to it. Equally likely though, is that it’s above the pay-grade of the admin-person who answers the general email. Someone else, with whom they have no contact, authored their website and they have no power, knowledge or authority to tweak the fixed pages.

The other possibility of course, is that my letter was read, but with sheer bafflement. I tried to raise the same issue when I was an Open University tutor. In this case the instructions were “how to get a tutorial venue” (and oh, the detail and concern about parking and the complete absence of information about anything else). I was met with blank incomprehension, which hardened into impenetrable defensiveness as I tried to clarify.

At least lip-service is kind of comforting. I’ll take it as an alternative to the public implication that I’m weird.

Why haven’t I linked to the offending page?

I don’t like this aggressive internet culture and I don’t want to pick them out. It wasn’t the fault of one particular organisation – it’s just the whole damn systemic crap.

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Real politics, real communication ….

… are time-consuming and not terribly exciting. And although I’d much prefer to sit around and think, maybe read the odd journal article and look at some statistics (the latest national travel survey results were released recently), I have to admit that it is probably a better use of my time to stand on a bridge in the rush hour and hand out flyers to cyclists.
FTR bike placard

We were communicating the existence of the Bristol cycling manifesto petition. As explained previously the idea is to make visible the support for an improved cycling (and walking!) environment in the handsome-but-harrassed city of Bris. The support is necessary to stiffen the political will of the people with power (notably the mayor) to push things forward. The support does exist, but it is largely latent and so, boring as it is, and even with the internet and whatnot, talking to people’s actual physically present selves is still a necessary and excellent way to communicate.

“Mental infrastructure”

I like to coin new and useful phrases. I’ve been using this term in my own thinking about active transport and reading Dave Horton’s most recent post I think it’s time to float it into the wider world.

The right sort of physical infrastructure is essential for a less car-centric world – as with so many things, exhortation is not enough, nor even leading-by-example.

On the other hand, exhortation – in it’s more refined form of intelligent communication – is not at all trivial. Leading-by-example is even less trivial because it indicates to the onlooker that you take this seriously, you mean what you say. Walking the talk is in fact an excellent kind of communication.

The metaphor I like to use is that these communication-type things are like the lubrication of a large machine. “Oil” (except it’s not necessarily “oil” in any simple sense – I understand that some clever advanced chemistry can go into this) cannot do anything on it’s own, but without it a machine will work badly, or seize up and not work at all. It is therefore essential.

Which is why I think of bike training, campaigns, the fact that people are actually visibly out there, going into work, the shops, school, the pub, on a bike, or on foot, as “building mental infrastructure”.

Physical infrastructure assists you in going to physical places. Mental infrastructure assists you in thinking particular thoughts. Not using the car is, for many people, literally unthinkable. Anything which makes it thinkable could be described as mental infrastructure.

Language #5 “anti-car”

I really don’t understand what “anti-car” is supposed to mean. This puzzling term is often used in a sentence which starts: “I’m not anti-car but …” and which then proceeds to explain why it would be a really good idea if there was much less private motoring, or why road-pricing makes sense, or why free-parking is a bad thing or why a strong pro-cycling policy would improve the quality of life or whatever. Sometimes the term “anti-car” is thrown as an accusation – as if it makes a valid point all on its own with no explanation necessary “This legislation is anti-car”. So what if it is? That could be good or bad, depending on lots of other things. Surely it’s a neutral term?

Anyway, I propose that we stop repeating this “I am not anti-car” mantra. Just ignore the term – neither deny nor embrace it. If we use the term – even to deny it – we are giving it some sort of legitimacy and hence implicitly buying into a set of unnoticed assumptions – assumptions that the way personal transport has ended up being is actually the way that it has to be, assumptions that there is something natural or unchangeable about what I’m afraid we are just going to have to call car culture or the hegemony of the private motor vehicle.

Language #4 motorists v people-who-drive-cars

Following on from the previous post …

I think calling people-in-cars “people in cars” (rather than “motorists”) is slightly more useful than calling people-on-bikes “people on bikes” (rather than “cyclists”).

“Motorist” is more often used rhetorically as an appeal to solidarity in a way that “cyclist” is not – as in “stopping the war on the motorist” “this will hurt the motorist!” etc etc. Yet because of the ubiquity of driving, it is much less likely that any given individual in a car has any sort of serious “identity” that is built around driving. Many (most) people just go along with what society has made it easiest for them to do … (see the Gillian Anable research on attitudes to car use).

So perhaps better not to use a term that implies people do have some sort of meaningful identity as a “motorist” when they most likely do not? Spelling things out in this rather pedantic way might tend to emphasise the fact that we all make a variety of transport choices.